“It’s really about converting car trips to bike trips,” Ko says. “Every additional bike trip in place of a car trip will improve congestion; it’ll improve health; and it’ll improve pollution. And that to us is a great mark of our system working.”

“This is a completely new model,” he says. “There’s this sentiment that people don’t like to own things, and bikes are definitely one of them,” Ko says. “And thanks to ridesharing, people are very used to their mobile phone as their gateway to transportation.”