At an event in San Francisco, the German auto giant showed off the new $74,800 e-tron SUV, Audi’s first vehicle with Alexa built into the console display. The integration allows drivers to do things like check news, weather, sports scores, order groceries, add things to to-do lists, stream music and audiobooks via Amazon Music and Audible and access smart home controls.
Audi said it will bring Alexa to more cars later this year. The integration doesn’t require a smartphone app, just a link between the vehicle and an Amazon account, and runs through the car’s LTE-connected console display.
The deal with Audi is the latest example of Amazon’s auto ambitions. In early 2017, Amazon and Ford showed off an Alexa-powered in-car system at the Consumer Electronics Show in Las Vegas.