Amazon and Microsoft will reportedly invest in Here, the self-driving car mapping unit

The amount of interest in Here signals the centrality that high-definition maps will play to the automotive world, especially as more and more manufacturers get into the autonomous game. Uber is building up its mapping division in parallel to its self-driving unit, the former staffed with ex-Google employees and the latter with Carnegie Mellon University engineers. Google Maps product manager Manik Gupta jumped to Uber’s mapping division last December. His new boss is Brian McClendon, the former head of Google’s entire mapping division. Meanwhile, TomTom has recently started to work with auto parts maker Bosch to develop road maps for self-driving vehicles.