In September, Ford gave its dealerships an ultimatum: Commit to selling electric cars or lose the right to sell them. About two-thirds, the company now says, have bought into the plan.
Of Ford’s roughly 3,000 franchised dealers, 1,920 signed up for plans that require them to build new infrastructure to sell the cars. They’ve also agreed to sell EVs at fixed prices without negotiation.
The commitment wasn’t free. It required dealers to spend significant money to build the infrastructure to sell and service electric vehicles (EVs).
But those who didn’t sign on will lose the right to sell EVs for several years…
Dealers in three states have sued the company, claiming the mandate violates franchise laws.