Uber, Ola, Car Next Door, GoGet, Urbi and Shareabike have transformed the mobility experience for millions of people, but are just the tip of the looming iceberg of changes in transport. Globally, 93 million travelers use the Uber app on a monthly basis. More Australians use Uber (22.9%) than taxis (21.8%).
The public clearly has an appetite for mobility as a service (MaaS). People want to plan, book and pay for various forms of transport via a digital platform.
However, mobility service providers are actors in search of a stage. As with software, computing and entertainment, only when a properly designed and managed platform underpins all the services will the real transformation be unlocked…
Historically, the transport platform has simply been the physical networks—roads, walking paths, cycle paths, rail and so on—and the ancillary infrastructure such as stations, airports, ports, vehicle storage and parking. Governments must reimagine existing physical infrastructure as part of the mobility services platform.