Amazon subsidiary Ring is taking its first steps into cars with the announcement of a trio of vehicle security products: the Ring Car Alarm, Ring Car Cam and Ring Car Connect.

Ring is best known for its home security cameras, including the Ring Alarm system and its Ring Video Doorbell. Announced Thursday — as part of a deluge of Amazon announcements — these are the company’s first automotive security products.

The most fully featured product announced is the Ring Car Cam, a dual-camera dashcam with connected features powered by Amazon’s Alexa voice assistant. It records video of the road and the vehicle’s cabin as you drive along, which in the case of an event — perhaps a fender bender — it can send to the cloud for retrieval.

When a severe impact is detected, Emergency Crash Assistance is triggered and an audio call is made to a response center to determine if the driver is OK.
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