Airbnb targets transportation with new hire

Dive Brief:
Airbnb has announced the hiring of founding Virgin America CEO Fred Reid to be its first-ever Global Head of Transportation as the hospitality company eyes a new transportation venture.

Airbnb did not detail what the new transportation division will entail but said there would be a focus on new partnerships. In a statement, Reid said “there are tremendous opportunities to create products and forge partnerships with other companies that make travel easier and even fun.”

Reid led Virgin America for three years and was formerly the president of Delta Airlines and of Lufthansa German Airlines. Most recently, Reid was the president of Kitty Hawk’s Cora Aircraft Program, heading up development of an autonomous electric vertical takeoff and landing aircraft.