Affectiva today announced the launch of its Automotive AI service that lets creators of autonomous vehicles and other transportation systems track users’ emotional response. The Automotive offering is Affectiva’s third service for tracking the emotional response of product users and is part of a long-term strategy to build emotional profiles drawn from smart speakers, autonomous vehicles, and other platforms with a video camera or conversational interface.

An MIT Media Lab spinoff, Affectiva launched a voice analysis tool last year for the makers of AI assistants and social robots, but its computing services have been available to marketers and advertisers since 2010.

Affectiva can pick up emotions like joy, surprise, fear, or anger from a person’s face and things like laughter and arousal levels from their voice.
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