A Safety-Minded Makeover for a Dangerous Brand

Putting Uber on a less-harrowing path—or one, at least, paved with fewer negative headlines—has become somewhat of a mandate for Dara Khosrowshahi when he assumed the role of CEO a year ago this month, after Kalanick was ousted from the position by major investors. His brand-calming skills were put on display on Wednesday morning in Manhattan’s Chelsea neighborhood, where Khosrowshahi celebrated his one-year anniversary as the company’s chief executive by announcing a bevy of new safety-related features.