Adidas Just Released Smart Sneakers That Go Where No Sneaker Has Gone Before

The allure? These sneakers have a fabric Berlin transit card stitched into the tongues. It’s valid for an annual pass across the A and B zones on Berliner Verkehrsbetriebe (BVG), Berlin’s public transportation company.
The equivalent annual pass costs about $931. The sneakers — free annual pass included — cost just €180, or $220. If you got your hands on a pair and use Berlin’s trains, buses and trams to get around, these were a steal.
Public transportation riders don’t need to scan their feet to enter the subway or hop on a bus. Berlin has controller who check riders’ validated tickets. If you’re sporting a pair of the Adidas EQT Support 93/Berlins, all you have to do is point to your feet. For your “ticket” to be valid, you must be wearing both shoes.
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