In this digital age, riders expect a sleek experience that offers easy access to critical information, such as rider alerts and route information. Many riders feel that transit agencies aren’t modernizing fast enough in this regard, and as a result there has been a perceived loss of competitive edge to ride-share apps. To dispel that perception, transit agencies must think beyond the revamped websites and transit apps that have been the hallmark of most digital transformations for this industry. Agencies should instead look holistically at their existing systems and identify key areas where operations could be improved with technology.

By implementing innovative new technologies, transit agencies have the opportunity to drastically improve passenger experience. These innovations both introduce emerging technologies that may not yet be familiar to transit passengers and reimagine the possibilities of existing technologies by utilizing them in entirely new ways.
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