5 Reasons Why Automakers Should Fear Google’s Driverless Car

Unfortunately, disruptive innovation can upend even the most well-conceived incremental strategies. Just look at Blackberry, Blockbuster, Borders, DEC, IBM, Kodak, Microsoft, Motorola, Nokia, Sears, Yahoo and most of the TV, newspaper and publishing industries—to name just a few bankrupt or struggling former industry leaders. They all bet that non-incremental approaches would not pan out, and struggled with the consequences when those bets went sour.