Its new 360Pass uses artificial intelligence and Bluetooth sensors to connect Genoa’s entire public transportation system and make journeys as seamless as possible while capping their cost.

Hitachi hailed the service as a “world first for smart mobility” and said it could improve urban transport in other cities around the world.

Hitachi’s 360Pass is the result of a partnership with the Municipality of Genoa and the city’s public transport operator AMT in a six-month pilot that started on May 9, using the local brand name GoGoGe…

The 360Pass all-in-one approach harnesses the power of computers to suggest the smartest journey across all mobility options…

Proposed itineraries include alternatives from both public and private transport modes, such as electric car-sharing services, e-scooters and even parking spots…

Bluetooth-enabled sensors simply identify when passengers have boarded, as well as when they disembark, allowing hands-free payment and automatically calculating “the cheapest possible fare” at the end of the day.