25pc of consumers who snapped mobile bar code during L’Oreal promotion bought product

L’Oreal and Glamour partnered with SpyderLynk on the mobile initiative. On the exterior of the cab, the taxi topper advertisement was converted into retail signage for shopping opportunities inside the cab.Consumers were encouraged to scan the mobile bar code and were redirected to a mobile-optimized page where they could shop the YSL and Lancome products.