Carmakers face pressure to set self-driving car rules

The partnership between Ford Motor Co., General Motors Co. and Toyota Motor Corp. is an effort by established companies to put in place guardrails for self-driving cars, even as Tesla and other tech companies move full-speed ahead in their promotion of self-driving cars in the near future as a fait accompli. Just this week, Google’s self-driving affiliate Waymo LLC announced it had chosen a former American Axle plant in Detroit for one of the first factories devoted to installing fully autonomous vehicle hardware and software into cars.

Nathan Kokes, mobility communication manager for Toyota, said the manufacturers behind the newly formed Automated Vehicle Safety Consortium want to see self-driving cars on the road as much as Silicon Valley darlings like Musk. But he said they want to make sure the technology is developed safely.