X chief Astro Teller pitches X as a place for making the world better, but he doesn’t hide the benefits for Alphabet, including new revenue streams, strategic advantages, and recruiting value. And while he won’t reveal the moonshot factory’s employee count or operating budget, he makes clear that no matter how much money you might think X spends, it’s piddling compared to the value of what it creates.
All across X, teams pursuing an extravagant array of moonshots are finding their own ways to fail, with similar protected status. Ideas are welcome as long as they involve new ways to solve thorny problems. They come from all over. Some surge from the brains of employees. Others come from Teller or Google cofounders Larry Page and Sergey Brin.