1 big thing: The future of big electrics

For two reasons, few have been able to imagine an electric pickup. The batteries would be too heavy and expensive, and, it was believed, very few hard-core truck enthusiasts would be seen in a quiet, sissy electric.

Now that battery costs have plunged, pickups “should hit primetime over the next couple of years,” says Venkat Viswanathan, a professor at Carnegie Mellon.
In my travels and speeches, when I am in pickup country, I often ask the audience whether anyone would own an electric F-150. What I get back is a mystified shrug and, “Why not?”