For two reasons, few have been able to imagine an electric pickup. The batteries would be too heavy and expensive, and, it was believed, very few hard-core truck enthusiasts would be seen in a quiet, sissy electric.
Now that battery costs have plunged, pickups “should hit primetime over the next couple of years,” says Venkat Viswanathan, a professor at Carnegie Mellon.
In my travels and speeches, when I am in pickup country, I often ask the audience whether anyone would own an electric F-150. What I get back is a mystified shrug and, “Why not?”