“As a mobility provider, we will collaborate on sustainable solutions that supplement the transportation system in a way that makes sense, particularly in inner-city areas. For this reason, we are launching the FordPass bike sharing service together with Germany’s market leader, Call a Bike,” said Steven Armstrong, group vice president and president, Europe, Middle East & Africa, Ford Motor Company, announcing the partnership at New Mobility World, the forum on future mobility at the International Motor Show (IAA) in Frankfurt.