Date: March 28, 2016
Time: 10:00 am – 11:30 am ET
Presenters: Mike Pina – Communications Program Manager – US DOT ITS JPO // Kristine Garfield – Communications and Marketing Outreach Specialist – Booz Allen Hamilton // Francine Romine – Communications and Marketing Director – UMTRI
This webinar will focus on preparing a high-level Outreach Plan for the management of outreach activities, a key step for keeping stakeholders and the public engaged and informed during the deployment process. This webinar will look at the kinds of PR strategies that should be considered when developing an outreach plan including media relations, social media, engaging the local community, websites, PR/marketing materials, crisis communications and accommodating site visits by media, researchers and others.