The Social Network That Helps Planners Understand Pedestrians and Cyclists

Last week, Strava, a social network for athletes, re-released its Global Heatmap with more data and better graphics. The interactive map depicts more than 1 billion journeys undertaken by Strava’s millions of members, 80 percent of whom are from outside of the United States. All of that data makes for a detailed global map of trips made on foot, by bike, and by other alternative modes of transportation. And all that info is starting to be put to work by transportation planners.