The in-car feature can also be used to communicate with smart-home systems. Mike Severson, Ford’s marketing manager for connected vehicles and technology, says that effectively makes a round trip from home to work seamless: Users can pre-heat the interior of the car from inside the house for a commute to work, then boost the thermostat of the house from inside the car on the return journey.
“Technology is something a lot of people crave,” says Severson. “We partner with the big boys to deliver that to the customer. People are very passionate about (their apps). Technology is increasingly more important on the vehicle purchase decision.”